FIAT Pays Homage to Hollywood in Vanity Fair Ad
Courtesy of Chrysler Media
by Ashley Fournier
February 24, 2012 9:27 AM
The FIAT Brand offers more than 500,000 ways to personalize its iconic Fiat 500 (Cinquecento), giving each customer a unique design experience to create their own piece of automotive art. You might even say that a Fiat 500 is like an actor, ready to play any role that its driver deems necessary. Whether it needs to be black and stealthy like the new high-performance Fiat 500 Abarth, fun, yet head turning like the open-air new 500 Cabrio, or most stylish and fashionable like the limited-edition Fiat 500 and 500c by Gucci – the possibilities are endless.
The latest Fiat print ad created by Doner, located in Detroit, depicts the different personalities of a Fiat 500 and all of the different options available when customizing one. The print layout displays various Cinquecentos, each customized in their own way, on a Hollywood set. The cars are surrounded by actors, lights, cameras and production equipment, paying homage to the fact that like a highly talented actor or actress, the Fiat 500 models are adaptable to play any role his or her driver sees fit. The headline reads “Don’t Get Typecast,” reminding viewers of the ad that drivers of a Fiat 500 are never one type of individual but can rather be anyone because the car can be tailored to fit any person’s needs.
The new ad is featured in Vanity Fair’s March 2012 issue which is famous for depicting all things Hollywood, from fashion and culture to movies and their actors. Photographer, David Hill, and Doner have worked together to create this ad that pays tribute to the Hollywood heritage theme that Vanity Fair’s March issue is known for. The Fiat 500 is the perfect vehicle to include in an issue on fashion and culture because of its stylish design appointments and iconic Italian-design.
FIAT® 500 L Coming To U.S. In 2013
The FIAT brand released the first images of the Fiat 500L, an all-new model that expands the appeal of the brand’s iconic Fiat 500.
With its Italian design and city-friendly functionality, FIAT’s new five-passenger model expands the brand’s style and efficiency in the growing B-segment. Making its formal introduction at the Geneva Motor Show on March 6th, the new Fiat 500L — the L stands for ‘Large’ — will follow the U.S. introduction of the high-performance Fiat 500 Abarth this spring and a full-electric version of the Fiat 500.
The Fiat 500L will be produced at the FIAT plant in Kragujevac, Serbia, and will arrive in the United States in 2013.
Fiat Abarth Pricing Announced
The FIAT brand today announced U.S. pricing for its new 2012 Fiat 500 Abarth. The starting U.S. Manufacturer’s Suggested Retail Price (MSRP) is $22,000 (not including destination).
Faithful to the “small but wicked” saying coined for Karl Abarth’s cars in the 1960s, the Fiat 500 Abarth arrives to America with the racing traditions that have made it a success on European roadways and racetracks: world-class performance and precision, purposeful and aggressive styling, high power-to-weight ratio and limited production volume.
FIAT 500 – Enough Room For A Defensive Tackle
What’s the best car option for a 300 lb + / 6 ft 4 in NFL defensive tackle. For Detroit Lions player Ndamukong Suh the answer may be a FIAT 500. While checking out all the cool rides at the NAIAS in Detroit, Ndamukong Suh in a response to doubters questioning if he could fit in the small city car… hopped into a FIAT Abarth. To many an onlooker surprise not only does it appear that he fit, but it also appears that he has room to spare.
Jay Leno Talks FIAT 500 Abarth
There is a lot of excitement surrounding the FIAT 500 Abarth. With the excitement comes lots of questions. We thought Jay Leno might be able to answer some of your questions for you. View the video.
FIAT S.p.A. Now Owns 58.5% Of Chrysler
Chrysler Group LLC today announced that Fiat S.p.A.’s ownership interest in the Company has increased to 58.5 percent, from 53.5 percent (fully diluted), upon the Company’s achievement of the final of three performance-related milestones.
Country Signer Keith Urban Drives A FIAT 500
Many of us have a hard time picturing our favorite Country/Western singers driving anything other than a pickup truck. Well it looks like Keith Urban is doing a little something to break that stereotype. While on tour Keith wanted to purchase a vehicle that could be easily hauled and allow for fun & easy driving at big city tour stops. Keith found the perfect tool for the right job with the FIAT 500. We’ll let him explain in the video below.
Pics Of The Day – FIAT 500 Arrival At Helfman FIAT
Helfman FIAT just received their first shipment of FIATs. Things are getting exciting around here.
FIAT 500 Shipment
FIAT 500 Shipment
FIAT Assembly Line
Thought this was interesting. No sound…probably for the better. The robot arms are a little bit “Terminator Style” freaky.
Brian Cooley Put FIAT 500 As One Of His Top 5 Cars For 2011
Brian Cooley from CNET TV’s Car Tech Channel has put the FIAT 500 in his list of top 5 cars he would consider.
VH1 Gives FIAT Abarth The Pop-Up Treatment
I guess you know you’ve made it if you get the VH1 “Pop-Up” treatment.
J Lo At The American Music Awards With FIAT
There’s some pretty strong opinions regarding the FIAT and Lopez venture. Let us know what you think about the marketing campaign? Is it a hit, miss or somewhere in-between.
FIAT Holiday E-Cards Send Cheer With An Italian Twist
This holiday, send your family and friends a special greeting with an Italian twist.
“Snow Days” E-Card
The FIAT brand has taken the 2012 Fiat 500, 500 Cabrio, 500 by Gucci and 500 Abarth; and decked it out with holiday trim.
The vehicles adorn the brand’s eleven spirited e-cards with fun phrases such as “Deck the Driveway” and “Joy to the Road”.
Some of the cards are animated while others allow the sender the ability to add a picture of them or a loved one.
Much like the Fiat 500, these holiday cards are a little way to make a big impression this holiday season.
To send some FIAT holiday cheer this year, visit www.fiatecards.com
Fiat 500 Wins ‘Gear of the Year’ Award from Men’s Journal
Men’s Journal magazine’s “Live the interesting life” creed truly reflects what the Fiat 500 is all about – being unique and offering customers a way to experience more in life. And with its segment-exclusive Italian styling, efficient city-friendly proportions, innovative technologies and attainable price, the new 2012 Fiat 500 earned the magazine’s coveted “Gear of the Year” award.
“We’re extremely honored to win the ‘Gear of the Year’ award from Men’s Journal,” said Tim Kuniskis, Head of FIAT Brand North America. “The new Fiat 500 is truly distinctive and we will continue to expand the appeal of our Cinquecento, with the upcoming introduction of the Fiat 500 by Gucci, aimed at Italian style lovers, and the Fiat 500 Abarth, targeted towards Italian performance enthusiasts.”
Over the past 12 months, a team of Men’s Journal editors, writers and correspondents tested hundreds of new products to create their annual list – a product list that represents more than 40 of the most innovative and game-changing products including sports equipment, apparel, technology and culinary tools. In addition, the 2011 Gear of the Year award marks the first time cars have been included on the list.
FIAT Panda Interior
Here’s a video of the interior of the FIAT Panda. Although there is no word on when we’ll see a Panda in the U.S, we hope it’s sooner than later.
New 2012 Fiat 500 Abarth to Debut at the L.A. Auto Show
Faithful to the ‘small but wicked’ saying coined for Karl Abarth’s cars in the 1960s, the new 2012 Fiat 500 Abarth arrives in America with the racing traditions that have made it a success on European roadways and racetracks — world-class performance and precision, purposeful and aggressive styling, high power-to-weight ratio and limited-production volume.
Building on the excitement of the new 2012 Fiat 500 (Cinquecento), the new Fiat 500 Abarth is designed for track-day enthusiasts and driving-purists who want the ultimate high-performance small car with the pedigree of an exclusive Italian exotic.
With its all-new 1.4-liter MultiAir® Turbo engine, Abarth-tuned suspension and brake systems, race-inspired design and technology features not traditionally included on a small car, the new 2012 Fiat 500 Abarth will unleash the brand’s legendary performance heritage on American streets.
Helfman Cars 