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FIAT Pays Homage to Hollywood in Vanity Fair Ad

Courtesy of Chrysler Media

by Ashley Fournier

February 24, 2012 9:27 AM
The FIAT Brand offers more than 500,000 ways to personalize its iconic Fiat 500 (Cinquecento), giving each customer a unique design experience to create their own piece of automotive art. You might even say that a Fiat 500 is like an actor, ready to play any role that its driver deems necessary. Whether it needs to be black and stealthy like the new high-performance Fiat 500 Abarth, fun, yet head turning like the open-air new 500 Cabrio, or most stylish and fashionable like the limited-edition Fiat 500 and 500c by Gucci – the possibilities are endless.

The latest Fiat print ad created by Doner, located in Detroit, depicts the different personalities of a Fiat 500 and all of the different options available when customizing one. The print layout displays various Cinquecentos, each customized in their own way, on a Hollywood set. The cars are surrounded by actors, lights, cameras and production equipment, paying homage to the fact that like a highly talented actor or actress, the Fiat 500 models are adaptable to play any role his or her driver sees fit. The headline reads “Don’t Get Typecast,” reminding viewers of the ad that drivers of a Fiat 500 are never one type of individual but can rather be anyone because the car can be tailored to fit any person’s needs.

The new ad is featured in Vanity Fair’s March 2012 issue which is famous for depicting all things Hollywood, from fashion and culture to movies and their actors. Photographer, David Hill, and Doner have worked together to create this ad that pays tribute to the Hollywood heritage theme that Vanity Fair’s March issue is known for. The Fiat 500 is the perfect vehicle to include in an issue on fashion and culture because of its stylish design appointments and iconic Italian-design.


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