FIAT Pays Homage to Hollywood in Vanity Fair Ad
Courtesy of Chrysler Media
by Ashley Fournier
February 24, 2012 9:27 AM
The FIAT Brand offers more than 500,000 ways to personalize its iconic Fiat 500 (Cinquecento), giving each customer a unique design experience to create their own piece of automotive art. You might even say that a Fiat 500 is like an actor, ready to play any role that its driver deems necessary. Whether it needs to be black and stealthy like the new high-performance Fiat 500 Abarth, fun, yet head turning like the open-air new 500 Cabrio, or most stylish and fashionable like the limited-edition Fiat 500 and 500c by Gucci – the possibilities are endless.
The latest Fiat print ad created by Doner, located in Detroit, depicts the different personalities of a Fiat 500 and all of the different options available when customizing one. The print layout displays various Cinquecentos, each customized in their own way, on a Hollywood set. The cars are surrounded by actors, lights, cameras and production equipment, paying homage to the fact that like a highly talented actor or actress, the Fiat 500 models are adaptable to play any role his or her driver sees fit. The headline reads “Don’t Get Typecast,” reminding viewers of the ad that drivers of a Fiat 500 are never one type of individual but can rather be anyone because the car can be tailored to fit any person’s needs.
The new ad is featured in Vanity Fair’s March 2012 issue which is famous for depicting all things Hollywood, from fashion and culture to movies and their actors. Photographer, David Hill, and Doner have worked together to create this ad that pays tribute to the Hollywood heritage theme that Vanity Fair’s March issue is known for. The Fiat 500 is the perfect vehicle to include in an issue on fashion and culture because of its stylish design appointments and iconic Italian-design.
FIAT® 500 L Coming To U.S. In 2013
The FIAT brand released the first images of the Fiat 500L, an all-new model that expands the appeal of the brand’s iconic Fiat 500.
With its Italian design and city-friendly functionality, FIAT’s new five-passenger model expands the brand’s style and efficiency in the growing B-segment. Making its formal introduction at the Geneva Motor Show on March 6th, the new Fiat 500L — the L stands for ‘Large’ — will follow the U.S. introduction of the high-performance Fiat 500 Abarth this spring and a full-electric version of the Fiat 500.
The Fiat 500L will be produced at the FIAT plant in Kragujevac, Serbia, and will arrive in the United States in 2013.
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Helfman FIAT – Houston, TX Opening Feb 1st, 2012
Looks like everything should be in place for the Grand Opening of Helfman FIAT on Feb 1st. We’ll get some photos for you at some point.
The “Studio” is located on the same campus as Helfman DCJR (Next To Ikea). 7720 Katy Freeway @ Silber Rd. Houston, TX 77024.
Denny Holiday is the studios manager. If you have any question call 713-533-6100.
Note: Helfman Cars is owned and operated by Helfman Dodge Chrysler Jeep Ram and Fiat.
We think we do a good job of keeping the dealer promotion to a minimum and letting all the good Chrysler/Fiat news shine through.
Fiat Abarth Pricing Announced
The FIAT brand today announced U.S. pricing for its new 2012 Fiat 500 Abarth. The starting U.S. Manufacturer’s Suggested Retail Price (MSRP) is $22,000 (not including destination).
Faithful to the “small but wicked” saying coined for Karl Abarth’s cars in the 1960s, the Fiat 500 Abarth arrives to America with the racing traditions that have made it a success on European roadways and racetracks: world-class performance and precision, purposeful and aggressive styling, high power-to-weight ratio and limited production volume.
FIAT 500 – Enough Room For A Defensive Tackle
What’s the best car option for a 300 lb + / 6 ft 4 in NFL defensive tackle. For Detroit Lions player Ndamukong Suh the answer may be a FIAT 500. While checking out all the cool rides at the NAIAS in Detroit, Ndamukong Suh in a response to doubters questioning if he could fit in the small city car… hopped into a FIAT Abarth. To many an onlooker surprise not only does it appear that he fit, but it also appears that he has room to spare.
Jay Leno Talks FIAT 500 Abarth
There is a lot of excitement surrounding the FIAT 500 Abarth. With the excitement comes lots of questions. We thought Jay Leno might be able to answer some of your questions for you. View the video.
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