2012 Jeep Altitude Limited-Edition Models
Following an overwhelmingly positive consumer response to the recently introduced Grand Cherokee concept and related “Name My Ride” contest, the Jeep® brand has announced it will produce not just one, but three new limited-edition Jeep vehicles: the Grand Cherokee, Compass and Patriot Altitude models.
In January, Jeep introduced a distinctive, “blacked-out” production-intent concept Grand Cherokee at the Houston Auto Show, and connected with consumers to name the model. With more than 100,000 entries from enthusiasts of the Jeep brand – which boasts more than 2 million Facebook fans – “Altitude” emerged as the winning vehicle name.
“The fact that well over 100,000 consumers entered our ‘Name My Ride’ contest reinforces the passion behind the Jeep brand, and its position as one of the most recognizable and popular brands in the world,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “The extraordinary response to both the concept and the contest resulted in an easy decision to produce ‘blacked-out’ editions of the Grand Cherokee – and the Compass and Patriot. These new Jeep Altitude editions will clearly have a broad appeal among consumers, especially those looking for something distinctive, edgy, and just plain cool.”
The new, limited-edition Grand Cherokee, Compass and Patriot Altitude models will arrive in Jeep showrooms in May.