As you may know the 2013 Dodge Dart will be hitting showrooms pretty soon. In promotion of the upcoming arrival Chrysler has wrapped their headquarters with a 2013 Dart graphic.
You may not know who Dieter Zetsche (the tall man with the mustache) is. Dieter is the Chairman of Daimler AG and head of Mercedes-Benz. He was around during the DaimlerChrysler days and acted as Chairman for DaimlerChrysler. He pushed for the demerger of Chrysler and Daimler. Chrysler was eventually purchased by Cerberus before combining with Fiat.
I just wonder what he’s thinking.
“By itself, our new Dodge Dart will stand out in the compact-car crowd,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “But for those who want even more customization and personalization, Mopar is offering more than 150 quality-tested accessories and performance parts.”
Here’s a better video than the one we posted earlier today of the Dart unveiling, which took place this morning at the North American International Auto Show.
Here’s an interior shot from the show floor.
More info: The Dodge Dart will come with three available engine options…2.0L, 2.4L, 1.4L Fiat Engine with Turbo option.
8:18 Some photos.
8:07: That’s it. Here’s some video.
8:06: Entry level price of $15,995
8:05: Yep…40mpg rating.
8:05: Lots of customization options. 5 model levels.
8:03: Lots of features. 10 Airbags.
8:02: The instrument display can be either digital or analog.
8:01: 8.4″ Touchscreen
8:00: Yes you can get the Fiat 1.4L Engine.
7:55: Wanted to start a clean slate when creating a compact car.
7:54: Talking about how they did well even without a strong compact car last year.
7:51: They’re on stage touting the awards for various Chrysler products.
7:50: You can see the live feed here. http://www.facebook.com/chryslercommunitcations?sk=app_190322544333196
7:46 CT: Marchionne arrives to event sporting a beard.
7:44 CT:Unable to get live feed from Redline Dodge website. Servers must be crashing.