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Wireless Charging – Industry First – Chrysler (With Video)


Chrysler Group LLC introduces industry-first in-vehicle wireless

After being the first to eliminate heavy, bulky owner manuals from its vehicles, Chrysler Group LLC, through its Mopar® division, will now be the first to eliminate unsightly dangling power cords in its vehicles by offering in-vehicle wireless charging.

The company will first make the technology available on the all-new 2013 Dodge Dart that arrives in dealerships in the second quarter of this year.

“At Mopar, we look for every single opportunity to make our customers’ lives easier,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “Our industry-first in-vehicle wireless charging system is the perfect solution for those connected customers who are always on the go.”

For easy access, a seamlessly integrated power bin, measuring 8.27 inches by 9.5 inches by 3.25 inches, is installed just below the center stack and in front of the center console. The bin has a built-in charging grid that is activated when customers place in their battery-powered device. The unit begins to charge when the vehicle is started. A phone case, specifically designed for a variety of smartphones, is required and included with the feature.

Mopar in-vehicle wireless charging is available for $199.99, plus installation (part number 82213216).

Courtesy Of Chrysler Media

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2012 Jeep Altitude Limited-Edition Models


Following an overwhelmingly positive consumer response to the recently introduced Grand Cherokee concept and related “Name My Ride” contest, the Jeep® brand has announced it will produce not just one, but three new limited-edition Jeep vehicles: the Grand Cherokee, Compass and Patriot Altitude models.

In January, Jeep introduced a distinctive, “blacked-out” production-intent concept Grand Cherokee at the Houston Auto Show, and connected with consumers to name the model. With more than 100,000 entries from enthusiasts of the Jeep brand – which boasts more than 2 million Facebook fans – “Altitude” emerged as the winning vehicle name.

“The fact that well over 100,000 consumers entered our ‘Name My Ride’ contest reinforces the passion behind the Jeep brand, and its position as one of the most recognizable and popular brands in the world,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “The extraordinary response to both the concept and the contest resulted in an easy decision to produce ‘blacked-out’ editions of the Grand Cherokee – and the Compass and Patriot. These new Jeep Altitude editions will clearly have a broad appeal among consumers, especially those looking for something distinctive, edgy, and just plain cool.”

The new, limited-edition Grand Cherokee, Compass and Patriot Altitude models will arrive in Jeep showrooms in May.

Week In Motorsports 03/12/2012


Dodge Brand Identity Returns in NASCAR with 2013 Dodge Charger


Dodge Charger Race Car For 2013 Sprint Cup Series Unveiled At LVMS

LAS VEGAS (Sunday, March 11, 2012) – Fans asked for it. NASCAR agreed. SRT Motorsports and Dodge delivered. SRT Motorsports unveiled the 2013 Dodge Charger that will compete in the NASCAR Sprint Cup Series next season at Las Vegas Motor Speedway today in front of the people that asked for the change — the fans. Just as they did with the Dodge Challenger when it was introduced in the NASCAR Nationwide Series two years ago, SRT Motorsports designers and engineers created a race car fans will have no problem identifying on the race track. The defining features of the street Charger have been expertly incorporated into the racing version.

“From the start, it’s been a collaborative effort with NASCAR,” said Ralph Gilles, President and CEO – SRT Brand and Motorsports. “NASCAR provided the manufacturers with basic specifications, but offered encouragement to venture beyond the look of the current race car. Our design and engineering group, working with Penske Racing, seized the opportunity. We had a fantastic benchmark – the Dodge Challenger – introduced in 2009. This endeavor goes beyond the trend the Nationwide Series Challenger started with a Dodge Charger that amazingly embodies many of the design features of the street version into the race car. We’re extremely proud that the Dodge Charger street car is the only rear-wheel-drive model in Sprint Cup competition that is available with a V-8 engine.”

NASCAR eased rules on where manufacturers could put glass and solid body pieces. That freed designers and engineers to make the “greenhouse,” the area above the doors, hood and truck lid, more closely resemble production cars. Rules were also eased for the front and rear, and especially the sides, allowing the character lines that come directly from the street car.

“We know NASCAR fans are passionate about cars,” said NASCAR President Mike Helton. “We’re excited about the results of the collective efforts of NASCAR, Dodge and the other manufacturers to create the 2013 Sprint Cup cars. The 2013 Dodge Charger race car design is a great example of what we look forward to seeing on the race track next season. We thank Dodge and all the manufacturers for their efforts, as we see the results here today with the 2013 NASCAR Sprint Cup Dodge Charger.”

The relationship between the Dodge Charger street car and the Dodge Charger race car is unmistakable.

“The race fans delivered a clear message,” said Gilles. “NASCAR listened. We went to work, following the guidelines established for all manufacturers by NASCAR. The Dodge Charger revealed today validates our resolve to deliver a product that will be easily identifiable on the track without compromise in the area of competition.”

 

Source: Media.Chrysler.Com

Jeep Partners With Jalen Rose Leadership Academy


The Jeep® brand has partnered up with the Jalen Rose Leadership Academy to develop a multi phased development program to expose students to programs and events designed to enrich and develop their educational path. The Jeep brand is committed to giving back to the community in which it lives and conducts business and this multi phased development program is designed to expose students to programs and events that will help to enrich and develop their educational path.

Time Lapse – Toronto Auto Show


FIAT Pays Homage to Hollywood in Vanity Fair Ad


Courtesy of Chrysler Media

by Ashley Fournier

February 24, 2012 9:27 AM
The FIAT Brand offers more than 500,000 ways to personalize its iconic Fiat 500 (Cinquecento), giving each customer a unique design experience to create their own piece of automotive art. You might even say that a Fiat 500 is like an actor, ready to play any role that its driver deems necessary. Whether it needs to be black and stealthy like the new high-performance Fiat 500 Abarth, fun, yet head turning like the open-air new 500 Cabrio, or most stylish and fashionable like the limited-edition Fiat 500 and 500c by Gucci – the possibilities are endless.

The latest Fiat print ad created by Doner, located in Detroit, depicts the different personalities of a Fiat 500 and all of the different options available when customizing one. The print layout displays various Cinquecentos, each customized in their own way, on a Hollywood set. The cars are surrounded by actors, lights, cameras and production equipment, paying homage to the fact that like a highly talented actor or actress, the Fiat 500 models are adaptable to play any role his or her driver sees fit. The headline reads “Don’t Get Typecast,” reminding viewers of the ad that drivers of a Fiat 500 are never one type of individual but can rather be anyone because the car can be tailored to fit any person’s needs.

The new ad is featured in Vanity Fair’s March 2012 issue which is famous for depicting all things Hollywood, from fashion and culture to movies and their actors. Photographer, David Hill, and Doner have worked together to create this ad that pays tribute to the Hollywood heritage theme that Vanity Fair’s March issue is known for. The Fiat 500 is the perfect vehicle to include in an issue on fashion and culture because of its stylish design appointments and iconic Italian-design.

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