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Marchionne Discusses “It’s Halftime in America”


Source Ed Garsten (Chrysler Media)

February 6, 2012 3:19 PM
So much discussion over Chrysler’s two-minute commercial that aired in the big game yesterday between the New England Patriots and New York Giants.
To answer many of the questions about the spot, Chrysler Group Chairman and CEO Sergio Marchionne spent about 10 minutes with WJR, Detroit radio host Paul W. Smith this morning.
You can hear the entire interview at this link.
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