Chrysler Group LLC Earns Three Polk Automotive Loyalty Awards For 2011
Chrysler Group LLC announced today that it received three Polk Automotive Loyalty Awards for the 2011 model year. The Chrysler Town & Country won the “Minivan” category for an eleventh consecutive time, the Dodge Challenger took the “Sports Car” segment for the second year in a row and the entire Jeep Brand took the “Most Improved Loyalty to Make” award.
“Achieving loyalty honors across the Chrysler, Dodge and Jeep brands is evidence of Chrysler Group’s organizational commitment to both owner loyalty and product excellence,” said Brad Smith, director of Polk’s Loyalty Management Practice. “Consumers have many options when they return to market and it’s clear that Chrysler Group is committed to retaining their owner base.”
The awards recognize manufacturers for superior owner loyalty performance, which is determined when a household that owns a new vehicle returns to market and purchases or leases another new vehicle of the same model or make. The 2011 awards are based on an analysis of 5.5 million return-to-market events during the 2011 model year.
“We’re very happy to accept these Loyalty Awards from Polk, especially considering that they’re a direct reflection of customer satisfaction,” said Doug Betts, Senior Vice President – Quality, Chrysler Group LLC. “We have gone to great lengths in recent years to improve our line-up with better performing, higher quality vehicles—and to take better care of our customers after the sale. These awards help validate those efforts.”