Consumer Electronics Show (CES): Chrysler Group LLC Announces Expansion of Beats™ by Dr. Dre™ Audio System to New 2012 Dodge Charger
Article Source: Chrysler Media
With the world’s largest gathering of electronic technophiles in attendance at the 2012 Consumer Electronics Show in Las Vegas, Chrysler Group and Beats™ by Dr. Dre™ announced today the next chapter in their bold new partnership that brings the studio quality sound experience of Beats™ Audio technology and places it into an iconic American performance sedan: the new 2012 Dodge Charger.
“Dr. Dre and Jimmy Iovine have built their careers on revolutionary and forward thinking decisions that formulate trends in music, popular culture and technology,” Reid Bigland, President and CEO – Dodge Brand. “Our goal in partnering with Beats by Dr. Dre is to integrate their recording-studio quality audio experience for our Charger enthusiasts to feel and hear their favorite music as it was intended – all while heightening the street performance and technology assets of the new 2012 Dodge Charger.”
Simultaneously debuting at the North American International Auto Show in Detroit and the Consumer Electronics Show in Las Vegas, audiophiles will be able to experience firsthand demonstrations of the Beats By Dr. Dre audio system within the Chrysler Group exhibits at both venues.
Beats by Dr. Dre founders Dr. Dre and Jimmy Iovine worked side-by-side with the engineering team at the Chrysler Group to design and tune the 10-speaker audio system. The resulting audio experience offers the new 2012 Dodge Charger sound that only music experts like Dr. Dre, a legendary producer and artist Iovine, an acclaimed producer and chairman of Interscope Geffen-A&M Records, could achieve.
“Dodge Charger owners are people that are highly emotional about their connection with their favorite music,” said Jimmy Iovine, Chairman of Interscope Geffen-A&M Records and co-founder of Beats by Dr. Dre. “There’s nothing more exciting than a high performance car combined with a high performance audio experience – and the integration with Beats Audio technology into the Charger is the next logical step in our exclusive automotive expansion with Chrysler Group.”
Introduced less than a year ago at the 2011 New York International Auto Show, Chrysler Group is the first automaker to integrate the Beats by Dr. Dre audio system in its vehicles. The system currently is standard with the 2012 Chrysler 300S and available as an audio upgrade in additional Chrysler 300 models.
The addition of the Beats by Dr. Dre audio system to the 2012 Dodge Charger lineup emphasizes the partnership and commitment by Chrysler Group and Beats by Dr. Dre to bring the latest technological advancements in sound quality to Chrysler Group’s newest models. The Beats Audio system will be standard equipment on the 2012 Dodge Charger R/T Max and included with the Blacktop Package or Rallye Appearance Group on Dodge Charger SXT models. The Beats Audio system is also included with the Sound Group and Wheels and Tunes Group on Dodge Charger R/T models.