Ram Truck Brand Launches New Hispanic Advertising Campaign Connecting Ram Trucks with Latino Community
- Most comprehensive campaign to date runs in 15 top Hispanic markets
- ‘A Todo, Con Todo’ message captures consumer mindset and true essence of Ram – to everything, with everything
- Bi-lingual Ram Truck owners provide real life testimonials
- Ads created in Spanish and English available for media download atwww.media.chrysler.com.
September 29, 2011 , Auburn Hills, Mich. – The Ram Truck brand is connecting with the Hispanic community through a new advertising campaign focusing on the important values of hard work, dedication, and commitment to family and community. “A Todo, Con Todo” is the brand’s most comprehensive Hispanic campaign to date and is the first Ram brand Hispanic campaign to include television, radio, print, newspapers and digital media. It will run in the 15 top Hispanic markets and was produced in both Spanish and English languages.