FIAT Parting Ways With Ad Agency
Looks like FIAT may be winding down their relationship with Impatto Custom Marketing according to an article on the Crain’s Detroit Business website. Impatto is the ad agency who developed the tag lines “Life Is Best When Driven” and “Simply More” for FIAT. They are also responsible for the FIAT Drive-In commercial that marked the launch of FIAT’s North America ad campaign. They are not however responsible for the recent commercial featuring Jennifer Lopez. Not sure exactly what influenced the move away from the ad agency. We do know that the J-Lo ad has been well received by the viewing public.