FIAT Brand Celebrates Italian Automotive Heritage at 2011 Rodeo Drive Concours d’Elegance

2012 FIATt 500c Pop (left) with 1962 FIAT 500 (center) and 2012 FIAT 500

The FIAT brand celebrates its Italian heritage as the honored marque of this year’s Rodeo Drive Concours d’Elegance in Beverly Hills, Calif. The annual Father’s Day event will take place on Rodeo Drive on Sunday, June 19 and is free and open to the public.

As the event’s featured brand, FIAT will prominently showcase the 2012 Fiat 500, which is deeply rooted in iconic Italian design and style. FIAT will display 14 “Cinquecento” vehicles in all 14 exterior colors, as well as vintage vehicles such as an original Fiat 500. Consumers will be treated to test drives of the 2012 Fiat 500 and a gourmet coffee bar with cappuccino and espresso. Specially designed FIAT planters will bring added design elements and focus to the event.