Chrysler Group LLC Reports May 2011 U.S. Sales Increased 10 Percent, Best May Sales Since 2008
Chrysler Group’s all-new or significantly-refreshed 2011 models continue to drive monthly sales gains. The new 2011 Chrysler 200 mid-size sedan, the all-new 2011 Dodge Durango SUV, the all-new 2011 Jeep Grand Cherokee and new Jeep Compass, and the new 2012 Fiat 500 all significantly contributed to Chrysler Group’s 10 percent sales increase in May.
Sales of the Chrysler 200 were up 154 percent in May, compared to the model’s previous generation. In May, the Chrysler brand was named “Top Popular Brand” in AutoPacific’s 15th annual Vehicle Satisfaction Awards, and the new 2011 Chrysler Town & Country took the top spot in the “Minivan” category. AutoPacific’s Vehicle Satisfaction Award is an industry benchmark for measuring how satisfied an owner is with his or her new vehicle.
All Jeep brand models posted year-over-year sales gains in May, led by the Jeep Grand Cherokee’s 192 percent sales increase. The Grand Cherokee won AutoPacific’s Vehicle Satisfaction Award in the “Premium Mid-size SUV” category. Sales of the new Jeep Compass, now with Trail Rated® 4×4 capability, were up 92 percent in May compared with the same month a year ago.
“Chrysler Group just posted its 14th consecutive month of year-over-year sales gains, confirmation that our 2011 models continue to resonate with consumers,” said Fred Diaz, President and CEO – Ram Truck Brand and Lead Executive for U.S. Sales. “Our retail sales were up 27 percent in May, driven in large part by our new models. Ram pickup trucks and all of our Jeep brand models posted sales increases in May, despite high, fluctuating gas prices.”
The Jeep and Ram Truck brands each posted year-over-year sales gains in May. The Jeep brand’s 55 percent increase was the largest of the Chrysler Group brands.
Chrysler Group finished the month with a 65-day supply of inventory (311,453 units). U.S. industry sales figures for May are projected at an estimated 12.0 SAAR.