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Jeep Brand Will Toughen Up

Marchionne (Chrysler CEO) wants Jeep brand to be known again for its off-road capabilities. “I can’t have a Mickey Mouse Jeep” Marchionne said. He wants all Jeeps models to come with a “Trail-Rated” badge. I can think of a few models that just wont be able to earn a trail rated badge. Chryslers CEO wants Jeep to be the the SUV side of Chrysler. Apparently he’s looking to bring back the Grand Wagoneer by 2013. Speculation is that it may be built off the current Durango platform, which is also shared by the very popular 2011 Grand Cherokee. I like the direction he’s going with this. Bring on the “Woody”(wood grain body side panels).

Credit Houston Chronicle 02/02/11 InMotion Article


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