Helfman Cars 713-533-6100

Jeep Brand Will Toughen Up


Marchionne (Chrysler CEO) wants Jeep brand to be known again for its off-road capabilities. “I can’t have a Mickey Mouse Jeep” Marchionne said. He wants all Jeeps models to come with a “Trail-Rated” badge. I can think of a few models that just wont be able to earn a trail rated badge. Chryslers CEO wants Jeep to be the the SUV side of Chrysler. Apparently he’s looking to bring back the Grand Wagoneer by 2013. Speculation is that it may be built off the current Durango platform, which is also shared by the very popular 2011 Grand Cherokee. I like the direction he’s going with this. Bring on the “Woody”(wood grain body side panels).

Credit Houston Chronicle 02/02/11 InMotion Article

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s