Chrysler Group LLC to Hold Mobility Awareness Program

Chrysler Group LLC’s Automobility Program will host an employee awareness event at company headquarters the week of May 14.

This event is intended to increase employees’ understanding of wheelchair accessible vehicles and adaptive mobility equipment options that enable people with disabilities to live an active and mobile lifestyle.

Chrysler Group has been a leading supporter of mobility vehicle conversions since the 1980s.

“Chrysler Group was the first automaker to offer a commitment to lighten the financial burden of adaptive equipment installation on vehicles within the United States,” said Steven Beahm, Vice President – U.S. Sales Operations. “We are proud to host this important event with some of the industry’s leading conversion companies displaying the latest in adaptive driver and passenger equipment and vehicle conversions.”

The week-long event is being held in conjunction with the first National Mobility Awareness Month and the debut of Chrysler Group’s new Automobility Program website at www.chryslerautomobility.com.

 

Source: Chrysler Media

2013 Dodge Dart Building Wrap

As you may know the 2013 Dodge Dart will be hitting showrooms pretty soon. In promotion of the upcoming arrival Chrysler has wrapped their headquarters with a 2013 Dart graphic.

JEEP COMMERCIAL: “WHEN WE ALL BELIEVE”

New Jeep Commercial.

New SRT Viper GTS

The all-new 2013 SRT® Viper was unveiled to the world today at the New York International Auto Show, marking its highly anticipated return to the high-performance sports car market.

The fifth generation of the iconic two-seat, American-built supercar has been deliberately evolved to incorporate superior craftsmanship, a host of new technologies and ergonomic improvements while respecting its visceral legacy of outright performance.

“After a gut-wrenching period of uncertainty, the Street and Racing Technology brand team is extremely proud that our hand-built in Detroit, flagship supercar is back and ready to take on the performance car world,” said Ralph Gilles, President and CEO – Street and Racing Technology Brand and Motorsports, Chrysler Group LLC. “Beyond being the flagship for the new SRT brand, the launch of the 2013 Viper proves that we simply would not let the performance icon of the Chrysler Group die. Willed to live on by a very special group of performance enthusiasts inside the company and across Viper Nation, this SRT team under our new leadership was challenged to not just continue the legendary Viper, but to create a world-class supercar that would showcase the very best we have to offer.”

Courtesy Of Chrysler Media

Wireless Charging – Industry First – Chrysler (With Video)

After being the first to eliminate heavy, bulky owner manuals from its vehicles, Chrysler Group LLC, through its Mopar® division, will now be the first to eliminate unsightly dangling power cords in its vehicles by offering in-vehicle wireless charging.

The company will first make the technology available on the all-new 2013 Dodge Dart that arrives in dealerships in the second quarter of this year.

“At Mopar, we look for every single opportunity to make our customers’ lives easier,” said Pietro Gorlier, President and CEO of Mopar, Chrysler Group LLC’s service, parts and customer-care brand. “Our industry-first in-vehicle wireless charging system is the perfect solution for those connected customers who are always on the go.”

For easy access, a seamlessly integrated power bin, measuring 8.27 inches by 9.5 inches by 3.25 inches, is installed just below the center stack and in front of the center console. The bin has a built-in charging grid that is activated when customers place in their battery-powered device. The unit begins to charge when the vehicle is started. A phone case, specifically designed for a variety of smartphones, is required and included with the feature.

Mopar in-vehicle wireless charging is available for $199.99, plus installation (part number 82213216).

Courtesy Of Chrysler Media

2012 Jeep Altitude Limited-Edition Models

Following an overwhelmingly positive consumer response to the recently introduced Grand Cherokee concept and related “Name My Ride” contest, the Jeep® brand has announced it will produce not just one, but three new limited-edition Jeep vehicles: the Grand Cherokee, Compass and Patriot Altitude models.

In January, Jeep introduced a distinctive, “blacked-out” production-intent concept Grand Cherokee at the Houston Auto Show, and connected with consumers to name the model. With more than 100,000 entries from enthusiasts of the Jeep brand – which boasts more than 2 million Facebook fans – “Altitude” emerged as the winning vehicle name.

“The fact that well over 100,000 consumers entered our ‘Name My Ride’ contest reinforces the passion behind the Jeep brand, and its position as one of the most recognizable and popular brands in the world,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “The extraordinary response to both the concept and the contest resulted in an easy decision to produce ‘blacked-out’ editions of the Grand Cherokee – and the Compass and Patriot. These new Jeep Altitude editions will clearly have a broad appeal among consumers, especially those looking for something distinctive, edgy, and just plain cool.”

The new, limited-edition Grand Cherokee, Compass and Patriot Altitude models will arrive in Jeep showrooms in May.

Week In Motorsports 03/12/2012

Dodge Brand Identity Returns in NASCAR with 2013 Dodge Charger

Dodge Charger Race Car For 2013 Sprint Cup Series Unveiled At LVMS

LAS VEGAS (Sunday, March 11, 2012) – Fans asked for it. NASCAR agreed. SRT Motorsports and Dodge delivered. SRT Motorsports unveiled the 2013 Dodge Charger that will compete in the NASCAR Sprint Cup Series next season at Las Vegas Motor Speedway today in front of the people that asked for the change — the fans. Just as they did with the Dodge Challenger when it was introduced in the NASCAR Nationwide Series two years ago, SRT Motorsports designers and engineers created a race car fans will have no problem identifying on the race track. The defining features of the street Charger have been expertly incorporated into the racing version.

“From the start, it’s been a collaborative effort with NASCAR,” said Ralph Gilles, President and CEO – SRT Brand and Motorsports. “NASCAR provided the manufacturers with basic specifications, but offered encouragement to venture beyond the look of the current race car. Our design and engineering group, working with Penske Racing, seized the opportunity. We had a fantastic benchmark – the Dodge Challenger – introduced in 2009. This endeavor goes beyond the trend the Nationwide Series Challenger started with a Dodge Charger that amazingly embodies many of the design features of the street version into the race car. We’re extremely proud that the Dodge Charger street car is the only rear-wheel-drive model in Sprint Cup competition that is available with a V-8 engine.”

NASCAR eased rules on where manufacturers could put glass and solid body pieces. That freed designers and engineers to make the “greenhouse,” the area above the doors, hood and truck lid, more closely resemble production cars. Rules were also eased for the front and rear, and especially the sides, allowing the character lines that come directly from the street car.

“We know NASCAR fans are passionate about cars,” said NASCAR President Mike Helton. “We’re excited about the results of the collective efforts of NASCAR, Dodge and the other manufacturers to create the 2013 Sprint Cup cars. The 2013 Dodge Charger race car design is a great example of what we look forward to seeing on the race track next season. We thank Dodge and all the manufacturers for their efforts, as we see the results here today with the 2013 NASCAR Sprint Cup Dodge Charger.”

The relationship between the Dodge Charger street car and the Dodge Charger race car is unmistakable.

“The race fans delivered a clear message,” said Gilles. “NASCAR listened. We went to work, following the guidelines established for all manufacturers by NASCAR. The Dodge Charger revealed today validates our resolve to deliver a product that will be easily identifiable on the track without compromise in the area of competition.”

 

Source: Media.Chrysler.Com